AI Forward · Toronto
Building the companies
of the AI era.
AI Forward builds companies that run on AI, and helps others become one. We start where your business is slowest, usually sales follow-up. Every system we ship comes with a decision ledger you own, so it gets better with every new model.
The thesis in one line: the companies that win the next decade run on AI at the core. They point it at their bottleneck first, and they keep the record of every decision it makes, so each new model makes them better instead of resetting them to zero. Read the thesis.
01 / What we do
Find. Fix.
Own. Teach.
One method, four ways in. Each starts from the same question: where is this company slowest today?
- Find↗
Find the bottleneck
The AI Forward Diagnostic maps where your company leaks time and money, ranks the leaks and names the bottleneck. The free scorecard tells you which of the three levels you're at in five minutes.
- Fix↗
Build and run the fix
We build the system at the bottleneck and run it. In owner-led companies that is most often sales follow-up, so AI sales systems are our lead offer. Back-office AI follows when the bottleneck moves there.
- Own↗
Own it after launch
Someone stays accountable once the system is live. Shake Dewan works as a fractional CTO, billed through AI Forward, and owns the roadmap and the build.
- Teach↗
Teach the team
Talks and working sessions on bottleneck-first AI, built from your own workflows rather than generic demos.
02 / The lead offer
AI sales systems.
Where the bottleneck usually is.
In owner-led companies the bottleneck is most often revenue follow-up: the lead nobody called back, the follow-up nobody sent, the CRM nobody trusts. That's where we start, unless the diagnostic says otherwise. If it does, we tell you.
- Answer and call
AI voice agents
Inbound answering, callbacks and qualified outbound calls, handed to a person when it matters.
↗ - Minutes, not days
Speed to lead
Every new lead gets a call or text within minutes, then follow-up until it says yes or no.
↗ - Text that converts
SMS follow-up and reactivation
Follow-up sequences and old-list reactivation, written to CASL.
↗ - One source of truth
CRM automation
GoHighLevel, HubSpot or Pipedrive, wired so every call and text writes back and routing does what you think it does.
↗ - Every call, reviewed
Call coaching
Transcripts turned into rep feedback: trends across all calls, not one bad call.
↗ - When it moves
Back-office AI
Quotes, documents and editorial work, once the bottleneck has moved past sales.
↗
03 / Proof
We run it on
our own floor first.
Shake Dewan co-founded Canadian Funding Partners, an independent company, and built it AI-first. An AI voice agent works its sales floor alongside human callers. Every system we recommend has to work there, with real prospects, before we recommend it to anyone. See the work.
04 / Who builds it
Founded by
Shake Dewan.

AI Forward was founded in 2023 by Shake Dewan, its Founder & CEO.
He started in applied AI as a data scientist at Statistics Canada, then was national lead of Deloitte's Language AI (NLP) Centre of Excellence. He holds a Lean Six Sigma Black Belt, and is also Co-Founder & CTO of Canadian Funding Partners.
Questions
Straight
answers.
What does AI Forward do?
AI Forward builds companies that run on AI and helps others become one. It finds a company's bottleneck, builds and runs the AI system that fixes it (most often an AI sales system), and ships every system with a decision ledger the client owns.
Who founded AI Forward?
Shake Dewan founded AI Forward in Toronto in 2023 and is its Founder & CEO. He is also Co-Founder & CTO of Canadian Funding Partners, an independent company he built AI-first. About Shake.
What is a decision ledger?
A record, kept in systems you control, of each important decision an AI system makes: the facts it used, any human override, and the outcome. It becomes the test set for the next model, so upgrades make the system better instead of starting over.
Where does AI Forward work?
From Toronto, with owner-led and mid-size companies across Canada, mostly those whose revenue runs on phone and text follow-up.
The useful next step
Find your
bottleneck first.
Book a 30-minute call. If AI isn't the answer to your bottleneck, we'll say so.