Work
Proven on
our own floor first.
We run our own companies on what we sell. The first case is our own. Client cases are added only with the client's permission, and results are published as ratios, never raw numbers.
The lead case: Jordan, an AI voice sales agent that works the sales floor at Canadian Funding Partners, an independent company Shake Dewan co-founded and built AI-first. It texts before it calls, handles outbound and inbound calls, routes to human callers and writes every call back to the CRM.
01 / Case one
Jordan, at Canadian
Funding Partners.
Canadian Funding Partners sells grants and funding advisory to Canadian businesses. Shake co-founded it and built it AI-first, so an AI agent and human callers share one sales floor. Running it is our forcing function: every system has to work there, with real prospects, before we recommend it to anyone.
- Job
What Jordan does
Texts the prospect first from the same number, then calls; handles inbound calls; qualifies; routes live calls to a ring group of human callers; and works an outbound queue.
- Stack
What it runs on
ElevenLabs Agents with Gemini, Twilio telephony, GoHighLevel dial triggers and post-call write-back to the CRM.
- Floor
What surrounds it
Human callers and closers, lead-routing and CRM rules, call and text playbooks, and coaching, all set by Shake.
- Lessons
What we learned
Process before voice; text before calling; and routing breaks before AI does. Field notes on each, with ratios where we have them, go on shakedewan.com.
02 / Other systems
Built for
other companies.
Since 2023 AI Forward has led more than 30 AI and automation projects. Most of the substantial ones sit in the revenue process. Clients are unnamed until they agree to be named.
- Real estate
An AI concierge for a real-estate team
An AI concierge that answers enquiries by phone and by text, on one number.
- Funding consultancy
An outbound engine
Lead search, email and LinkedIn campaigns, a reply CRM and a booking database that logs every meeting.
- Publishing
Editorial assistants with evals
Four editorial assistants on a publication's style guide, with an evaluation harness. See back-office AI.
- Startup
Fractional CTO work
Checkout, record lookup and support pages for an early-stage company, as its part-time CTO. See fractional CTO.
Next step
Your floor
could be next.
Book a 30-minute call. We'll tell you what we'd build first, and why.